Are the VFL Leaders Hook and co. still trying for a new VFL Sponsor or is that subject a no no anymore?
From what I hear they are, however it is likely that 2010 will be the 3rd consecutive year without one.
I guess you need a product that sponsors will buy.
What is our product? Whenever I ask people what the VFL is I nearly always get a different answer....
I bet that the members on this forum can't even agree on a single statement that succinctly describes the product that is the VFL!
You also need exposure that sponsors benefit from. The average crowds are pretty low and the ABC hardly wins the ratings war each weekend.
Don't be fooled by the CFA sponsorship. It is a community sponsorship that has not brought 1 cent into the competition. I'm not saying that it is a bad thing to do, actually it is the right thing to do, but it would be better if they did community sponsorships on top of financial sponsorship instead of in lieu of them.
I think the ABC ratings actually do pretty well in their timeslot. Of course, Saturday afternoon isnt exactly peak time, but the number of television viewers is one of the strengths of the comp, even if the ratings have dropped a little in the last couple of years.
I think thebloke has it right, what is the VFL product & why would it be inviting to sponsor such a competition. What demographic do we serve? I think it is essential that there is TV coverage, however clearly the ABC are not doing it for the money but more the community involvement. I suspect that there would never by a media bidding war for the rights to cover VFL football. Having said that then potential sponsors must be community-minded.
Having following the VFA/VFL footy for years & loving it, the competition does need to reinvent itself to the local community & broaden its supporter base.
To coin the AFL ... I'd like to see that!!
[quote=Yellow Black Blue]I suspect that there would never by a media bidding war for the rights to cover VFL football. [/quote]
Not in its current format.
Funny there was in 2000 when Optus (C7) and Fox both bid for the rights to the Monday night games. There was a bit of buzz around about the new VFL back then.
The VFL needs a point of difference, sadly it just sits alongside the AFL as its poor cousin.
Is there any way VFL footy could be "revolutionalised" as Cricket Australia have with the Domestic 20/20, and Soccer have with the A-League? Or even the new NBL? National competitions yeah, but they were dead and have been reinvented.
Lets face it the only time the VFA was succesfull against the VFL/AFL was when it had a different product IE; throwing the ball in the 1930s - 1940s, Sunday footy from the 1960s - 1980s and 16 a side.
If like the current VFL you are only providing a pale imitation of the main product (AFL) in the same market people are not going to buy it and see it for what it is - a second rate comp or worse still the AFL twos!.
People only give loyalty to something they passionately believe in and that is why thousands of ex VFA local club supporters dont give a stuff about the current VFL and dont attend matches anymore and the younger generations are drawn to the rampant AFL.
The lack of a major sponser is just one consequence of being a minnow in a pool of sharks.
Every time a new sporting team like the two new Melbourne soccer and rugby clubs come into the market it means less corporate dollars to go around and pushes the VFL further down the list of media coverage and sponsership.
I think anyone who thinks the VFL will ever reach or even go anywhere near the former VFA glory days is very deluded. What you have atm is as good as its ever going to be.
"Is there any way VFL footy could be "revolutionalised" as Cricket Australia have with the Domestic 20/20, and Soccer have with the A-League? Or even the new NBL? National competitions yeah, but they were dead and have been reinvented".
NO! because those sporting bodies are the peak bodies of their sports not the second tier.
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