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NorthPort's picture
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Joined: 03/11/2003 - 00:00
Frankston has until June 30 to convince AFL Victoria it should regain its VFL licence

From the Frankston Leader
Reported by Paul Amy
Full article - Click here

Gary Buckenara at Frankston Football Club today.

Gary Buckenara at Frankston Football Club today.

FRANKSTON has until June 30 to convince AFL Victoria it should be readmitted to the VFL in 2018.

And the Dolphins have set themselves to sign 1000 members — a league best — in the next three months to prove their community support.

The club says its ability to boost membership is a key point that AFL Victoria will consider as it weighs up Frankston’s bid to regain its VFL licence.

The Dolphins went into administration before the last match of the 2016 season with debts of more than $1.5 million.

It has been reduced to $410,000, to be paid off in the next four years.

New general manager and former Hawthorn star Gary Buckenara said the debt was “manageable’’ and the club was making good progress.

But he said it needed to harness the “emotion’’ surrounding AFL Victoria’s decision to keep Frankston out of the 2017 fixture.

More than 3000 people signed a petition calling for it to be reinstated and the Dolphins want to turn them into members.

“When it first happened there was a lot of emotion and people said, ‘Well, we can’t lose Frankston’ but now that emotion has died off to a degree,’’ Buckenara said.

“We need to create that emotion in the community and businesses, to bring back the Dolphins, which is the catchcry.

“We’ve got to present to AFL Victoria (on June 30) about the pillars that they have set us, which is governance, community engagement, sponsorship and membership figures. We’ve got to prove we can be a well-run club, sustainable, with a good football plan.

“We believe we’ll be able to present a compelling case in all of those areas. But the membership side of it needs work and that’s why we’re pushing it. Last year we had roughly 200 members. Our goal is to get it to a minimum of 1000.’’

Former Hawthorn and St Kilda marketing and merchandising manager David Friend has joined Frankston’s board.

He is developing a rewards program that will go with the $50 membership.

Friend said the club needed an “army of volunteers’’.

“That was the secret at Hawthorn and St Kilda. We had a lot of volunteers helping us,’’ he said.

“There are exciting things happening here but we’re under the radar. People mainly have in their heads the negative of what happened last November but we’re well past that stage.’’

Buckenara said AFL Victoria believed the peninsula region was integral to the Victorian football pathway and wanted Frankston to return. But he said the state authority had to be satisfied the Dolphins would be a long-term VFL affiliate.

“They want us to get our licence back. But we’ve got to prove to them that we want it here, and for that to happen there’s got to be tangible support in terms of membership and sponsorship.’’

Buckenara also said the Dolphins would soon appoint a manager to run the social club, which he described as “the best kept secret around’’.

Although the Frankston jumper won’t be seen at Frankston Park this year, more than 30 games will be held at the ground, including two VFL matches.

*To become a Frankston Dolphins member go to


Last seen: 4 weeks 1 day ago
Joined: 12/10/2012 - 23:04

I'd imagine that they have around 500 members now, it's going to be difficult to find another 500 for a club that may not exist. "hey do you want to be a member of our club ? Only one thing we want you to sign up but we don't know if we can give you the product you are signing for"

Don't get me wrong, I want them in the league.

17 PREMIERSHIPS, 21 X Runners up



Bearsman's picture
Last seen: 6 days 19 hours ago
Joined: 01/08/2014 - 20:20

They have a $50 membership package for this year. Im not sure what the deal involves but there is a lot of footy being played at Frankston Park this year and I would guess you get discounted admission to the games, discounts on drinks etc....

I think someone on the new committee is working out some sort of rewards deal to go with the membership, so if you join you're not paying $50 for nothing.