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theobserver
Last seen: 11 years 6 months ago
Joined: 28/08/2006 - 00:00
Bulldogs' media spin
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The H/Sun story on the Bulldogs and Williamstown is a classic case of PR spin. Everyone knows what they've been up to behind closed doors but obviously the Bulldogs are putting out the line that Werribee initiated some sort of contact with the Kangaroos ``raising the ire of the Bulldogs''. In other words, they're saying it's all Werribee fault. The newspaper reporter went with it and the result is a story that in no way represents the truth. Like I said, a perfect example of media spin at work...
Edited by: admin on 28/12/2008 - 02:15