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footyman
[quote="STANGA"]The VFL has no idea how to market. You need to give something to get something... they really have to do more than 1/2 price vouchers tucked away in the herald sun. That'd increase the crowd by 200 maybe. They need perhaps full page ads in the herald-sun, or half page, they need a spokesman, like Kekka or someone, someone who's made an impact both in VFL and VFA, to act as a bridge for people to walk across. Can the VFL run ads on commercial tv, or does that negate their ABC deal? They need an advertising campaign really playing on what the VFL offers, make it look attractive! I'm no marketing person, but you've just got to look outside the box, that is unless you're happy with what you've got![/quote]Spot on Stanga. The VFL market the competition like the VRC did horse racing about 20 years ago. Obviously there is some difference between the sports, but we need to see the VFL get an injection of life in the way racing and its major days have. One thing I find really amazing is that for finals we have no big screen scoreboard at the ground. Its only a little thing, but FV should rent one out over the three weekends and show the match vision on it for fans at the ground. Racing Victoria cart a mobile screen to the races every day of the week just about. It also becomes a marketing tool, show sponsors messages, show some videos on it at half time of marks of the season for example. Show some classic VFL Grand Final highlights. Make the EXPERIENCE of being at the ground all the more enjoyable. Show people what they are missing out on if thats their first VFL experience. But instead we get the superboot competition for the 20th year in a row which you cant even hear the winners of being annouced at half time!!! I'd love to see someone at FV be a bit proactive and contact a few of the passionate fans on here and get a think tank happening because I think 10 or 12 of us would have plenty of quality suggestions to give the VFL on how they could improve the VFL from a spectators point of view. But thats probably a 'way out there' management type of idea.
STANGA
Video screen, great idea. Night football? (don't know where, not the issue now), 50m shootouts for draws, give kids flags, a publication to review each year, a 1 hour special on ABC on the year that was leading up to the grand final, get into the local primary schools of the clubs (they might already do that), and pump up the club, give away jumpers, scarves, club footys, even getting VFL scarves made up to sell at the Vic market, like all those cheap AFL ones. I've seen Sandy scarves made like that. It's about being seen, consistantly, not always expensive either. You know how AFL clubs do deals with cheap VFL memberships, chuck in a free scarf, hat, t-shirt, bumper sticker, make them realise it's not just the reserves, and that wearing your Melbourne scarf to support Sandy against Coburg, that you'd actually be wearing Coburgs colours! Sorry Ons, i know i'm getting off track, it's just late, and the ideas were beginning to flow. Probably look at it tomorrow and think, Geez, they're pretty crappy ideas, but i'm inspired now! Good night!
billythekid
Yes there are many ways the VFL could be promoted as shown by the number of very good ideas being thrown up on the forum but you have to have a [b]real passion and commitment [/b]to the cause to do any of these things and that is sadly missing by the seat warmers and AFL lackeys that now run the oldest comp in Australia. In my opinion the biggest mistake the Gannon mob did was to drop the VFA name as at least it had a difference to the AFL and a great history on its side all we have now is a bastardised comp with little or no direction and the public know and thousands of ex VFA supporters (like me) that wont support what they percieve as a second rate competition set up to prop up the AFL clubs in Melbourne.
STANGA
See, there's another one. Oldest football comp in the country (world), 1877! What a selling point! They should be pumping that up. VFA was always fighting against the VFL, but has sadly conceded, and has actually [b]become[/b] the VFL. The VFA is 130 years old this year, that's really something, haven't heard a peep!
theobserver
Billthekid, stop acting the billygoat. Why all the negative stuff? If you don't like the VFL, go find another competition. I've been reading this forum for six months and all you do is whinge. You're worse than my ex-wife. She was a looker but geez she could complain. I greatly respect your passion for the VFA (I'm an old Oakleigh supporter) but it was dieing a slow and painful death, chief. As for how to promote the VFL better, I liked the suggestion of Dolphin. Let AFL members in for half price or even $5. I think a few would come along because the grand final of any sport gets the blood pumping. As for marketing, we need to be mindful that the VFL doesn't have great wads of cash to spare. The only reason they give Tassie a final every year is for the gate receipts. There's no $1 million buried in Gannon's garden. To all the people who contribute to this forum, I salute you. Tthe VFL is fortunate to have such enthusiastic and committed supporters. And you're right Stanga - the league should been inviting you all to a forum to throw up ideas. Even billythekid. :wink: Good luck to you all
Dolphin
[quote="theobserver"] You're worse than my ex-wife. She was a looker but geez she could complain.[/quote] :lol:
NorthPort
NorthPort's picture
Some excellent ideas in this thread. Lets hope Football Victoria consider them.

 


NorthPort
NorthPort's picture
IF its difficult bringing non-traiditional VFL supporters through the gates, maybe future VFL Grand Finals (at Port Melbourne, or Whitten Oval or somewhere else where there will be grassed areas) the Victorian AFL clubs could have a family day at the ground as part of the VFA Grand Final. They could set up tents / marquees and hold footy events that might bring along their supporters... The half-time sprints, or even a lap of the ground from AFL talent, and a chance to get a jumper or poster signed, might bring Families along to the footy. Bring back the Dandy Dollar Dash (with Footballers running).

 


billythekid
[quote="theobserver"]Billthekid, stop acting the billygoat. Why all the negative stuff? If you don't like the VFL, go find another competition. I've been reading this forum for six months and all you do is whinge. You're worse than my ex-wife. She was a looker but geez she could complain. I greatly respect your passion for the VFA (I'm an old Oakleigh supporter) but it was dieing a slow and painful death, chief. As for how to promote the VFL better, I liked the suggestion of Dolphin. Let AFL members in for half price or even $5. I think a few would come along because the grand final of any sport gets the blood pumping. As for marketing, we need to be mindful that the VFL doesn't have great wads of cash to spare. The only reason they give Tassie a final every year is for the gate receipts. There's no $1 million buried in Gannon's garden. To all the people who contribute to this forum, I salute you. Tthe VFL is fortunate to have such enthusiastic and committed supporters. And you're right Stanga - the league should been inviting you all to a forum to throw up ideas. Even billythekid. :wink: Good luck to you all[/quote] Just telling it how it is no matter how painfull it might be and Iwill be critical when I see a once great comp being destroyed from within . BTW There were more people at my local junior soccer game on sunday than were at what is supposed to be the leading State comp in the nation. Now thats a disgrace so when TV viewers see last sundays game as a showcase and it lacks atmosphere and looks like some hick local league how do you think the VFL will get the public support you guys want? If Footall Vic is supposed to be promoting the VFL they are doing a lousy job as shown by the lack of promotion of the VFAs unique 130 years of history. Then again it is being run by AFL hangers on so I suppose they think they are doing just fine.
theobserver
I understand it's 130 years in 2007. I'll judge the VFL's promotion of the anniversary this time next year, not six months out.

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