No Melb AFL games in weeks 2/3 VFL Marketing ideas?

If so, its a perfect opportunity for the VFL to try and draw some AFL members along to the finals series. The Victorian Football public seemed to have dropped off the VFA/VFL particularly during the finals series in recent years, with last years Grand Final only drawing about 8000 supporters. Any ideas to being the crowds back to make the VFL finals series a well attended event?
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burraburger Fri, 8 Sep 2006 - 13:00
I read that article today as well. If the Melbourne victory can pull 39,000 I think we could pull a similar crowd if the grand final was at the MCG. Melbourne people love sport. With a couple of tv commercals, a few mentions on The Footy show and some articles in the Herald Sun and Age this can be a definate possibility. Not sure if Demetriou can organise $3.50 cans and Burra burgers though!!
NorthPort Topic starter Fri, 8 Sep 2006 - 19:31
bcarbonaro wrote:Saw an article in today's Herald Sun which quoted Gannon as saying FV are looking at possbily moving some finals at the MCG and maybe even the grand final. I wonder if anything will come of it.
From the Age:
Quote:The VFL and Under-18 TAC Cup competition could be the biggest winners, with Football Victoria pushing for some finals to be played at the vacant MCG. Chief executive Ken Gannon said he would investigate the possibility of the VFL Grand Final being played at the G.
vfa Fri, 8 Sep 2006 - 23:20
If the MCG was available on the VFL Grand Final weekend, how many could the VFl drag to the G ? Next week there will be no AFL games at the MCG and also the week later. Would Gannon and co have the balls to talk the AFL cronies into moving the VFL GF there ? Would Demetriou let the VFL play there ? Would people turn up ? How many would they get there ? What crowd would you call a success ? If the VFL put the price right down for all VFL and AFL club members to say $10 at the max or even for $5 to try to entice as many as possible to the ground. They mut give it an almighty plug in the media including promoting it on the footy show. ???? Gannon and co the balls in your court. Promote it to the hill and take a big punt !!!
Shamus Sat, 9 Sep 2006 - 00:04
vfa: Your medication is wearing off, take some more and have a good nights sleep.
caseyscorp Sat, 9 Sep 2006 - 15:18
billythekid wrote:In my opinion the biggest mistake the Gannon mob did was to drop the VFA name as at least it had a difference to the AFL and a great history on its side all we have now is a bastardised comp with little or no direction and the public know and thousands of ex VFA supporters (like me) that wont support what they percieve as a second rate competition set up to prop up the AFL clubs in Melbourne.
Surely you can't be serious - the change of name from VFA to VFL is that deleterious to the on-going health of the competition? Sure the VFA was great at the time, but times have changed. They didn't have to change the name to be sure, but the fact that they did is no big deal. I agree with Dolphin (!). Attract AFL club members with free or discount entry to the VFL GF - Rugby League did it a couple of years ago when there was no AFL in Melbourne one weekend. And as for bemoaning the link with the AFL and alignments, it has kept a number of clubs in existence, and it has led to $millions of money not otherwise available being sunk into VFL club facilties.
caseyscorp Sat, 9 Sep 2006 - 15:24
STANGA wrote:...pump up the club, give away jumpers, scarves, club footys, even getting VFL scarves made up to sell at the Vic market, like all those cheap AFL ones. I've seen Sandy scarves made like that. It's about being seen, consistantly, not always expensive either. You know how AFL clubs do deals with cheap VFL memberships, chuck in a free scarf, hat, t-shirt, bumper sticker, make them realise it's not just the reserves, and that [b][color=red]wearing your Melbourne scarf to support Sandy against Coburg[/color][/b], that you'd actually be wearing Coburgs colours!
I actually go the other way. I wear my Scorpions cap (which has "Casey Scorpions" written on it around at the back and a great big red scorpion on the front and peak) to St Kilda games. It is certainly a talking point, and promotes the Scorps amongst the St Kilda faithful.
jasonborough Sun, 10 Sep 2006 - 20:03
wHEN TALKING TO GANNON AT A PORT LUNCHEON he said the dolphins will get a home final if they earn it,bit different to last year with werribee and bendigo,seems like the bloke has got two or three standards.....................
Dolphin Sun, 10 Sep 2006 - 21:18
caseyscorp wrote:I agree with Dolphin (!). .
I dont have anything to add. Just thought it should be up there again. :wink:
MinkaBeaver Sun, 10 Sep 2006 - 22:07
burraburger wrote:I read that article today as well. If the Melbourne victory can pull 39,000 I think we could pull a similar crowd if the grand final was at the MCG. Melbourne people love sport. With a couple of tv commercals, a few mentions on The Footy show and some articles in the Herald Sun and Age this can be a definate possibility. Not sure if Demetriou can organise $3.50 cans and Burra burgers though!!
No, Melburnians love elite sport. They love the 'big show' as much as anywhere else in the country. That's why sumo wrestling, Bledisloe Cup and RL State of Origin have worked in the past - they have a novelty value that would wear off if they were staged regularly. There's not much worse as a spectator than going to an event that is ill-suited to its environment. If you have the Grand Final at the MCG or Telstra Dome, I reckon many people will actually be turned off by the idea of being one of only a few thousand people rattling around in a huge, cavernous stadium. It could harm the VFL's image even further by showing off delusions of grandeur. STANGA is spot on. There are so many things that could be done to improve the experience of a day at the VFL without being prohibitive in cost, such as those he listed. 'Door-prize' raffles; womens' football as a curtain-raiser; perhaps TAC Cup/VFL double-headers (everyone fancies themselves as a talent scout); give spectators ballot papers with the Footy Record and have them vote for a man of the match award (maybe announced during the week with a prize for one lucky entrant). Some of our ideas would probably be ineffective, but we'll never know if they're not put into action.
footyman Sun, 10 Sep 2006 - 22:23
MinkaBeaver wrote:give spectators ballot papers with the Footy Record and have them vote for a man of the match award (maybe announced during the week with a prize for one lucky entrant).
I like that idea. Good one.